A lot of people think quizzing is a male-dominated thing. To know trivia is to prove yourself as a man, but maybe not in every circumstance...
The macho stereotype is perpetuated by this ad for McCoys crisps. Looks like this chap knew an answer to a question in the "pink category".
Quite why this means that he has to suddenly get sucked off the face of the planet, I don't know.
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